Digital Advertising encompasses all advertisements published online.
Harper Digital is a full-service agency and can provide any and all of your digital advertising requirements. Talk to us about a custom advertising solution tailored specifically for your business.
Digital Advertising includes (but is not limited to) the below:
Search Engine Marketing
"the pointy end of any online strategy"
Also commonly known as Google Adwords, PPC (pay per click) and SEA (Search engine advertising), Search Engine Marketing involves creating campaigns targeted to specific keywords.
This is the fastest way to get your business found on Search Engine results pages, where your customers are looking for products and services like yours.
Search Engine Marketing is designed to deliver more leads to your business immediately.
However - not all SEM campaigns are created equal. We can help you deliver a comprehensive search marketing strategy that will maximise your ROI:
- We publish across all major search engines, and multiple devices.
- You'll receive transparent, real-time reporting on campaign performance. You'll see how many website visits, emails, form submissions and even phone calls have been generated by your advertising campaign.
- Through our licensed technology, your campaign will be subject to algorithms that provide real-time bid and budget optimisation.
All this means you get more bang for your buck.
Remarketing
“Keep your brand front of mind”
Do you ever feel like you have been followed around the internet or Facebook by a brand's banner advertisements?
Remarketing (aka retargeting) is a very popular way of advertising amongst NZ businesses. It’s an online advertising technique designed to get your message back in front a visitor who has already visited your website or shown interest in your business.
Once they have visited your website or Facebook page, we can serve your targeted banner advertisements to potential customers as they surf the web. This is designed to reinforce your brand message and keep people coming back to your website to make a purchase or contact your business.
Remarketing is an extremely cost-effective strategy which when combined with Search Engine Marketing can increase conversion rates and help develop brand trust and recognition.
Facebook Advertising
“1.9 million kiwis are on Facebook every day”
- Advertising on Facebook is simple and cost-effective way for your customers to find out more about your business. From a Facebook advertisement people can visit your website, purchase products online, download your app, view your video, claim an exclusive offer and even get directions to your shop.
- Facebook Adverts are highly targeted and measurable. 80% of kiwis will discover new products and brands on Facebook and 55% of those people will go on to learn more about that business or visit the website.
Search Engines are one piece of the puzzle, but by advertising on Facebook as well you are reaching more people in more places, (and more devices), more of the time.
Lead Tracking and Reporting
Probably the most important part of any Digital Advertising strategy is measuring your results. Harper Digital offer detailed reporting on all of our campaigns, including tracking of every phone call and online form submission. That way you can truly measure the return on your advertising investment.
Ready to get started?
We just need a few details from you and we'll be in touch to discuss next steps. Simply complete the form to the right and we'll contact you within 24 hours!