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Why “Going Up the Funnel” Drives Better Results Than Squeezing Paid Search

Why “Going Up the Funnel” Drives Better Results Than Squeezing Paid Search

by Matt Moore | May 5, 2025 | Digital Marketing

Stop Squeezing Paid Search—Start Building a Bigger Funnel In a hyper-competitive digital space, it’s tempting to put all your focus (and budget) into paid search. After all, it delivers high intent traffic and measurable conversions. But here’s the catch: relying...
From Cautious to Confident: Ad Strategies for 2025 That Capture Consumer Sentiment

From Cautious to Confident: Ad Strategies for 2025 That Capture Consumer Sentiment

by Matt Moore | Dec 1, 2024 | Digital Marketing, News

As we move into 2025, the economic outlook is brighter, and consumer sentiment is shifting from cautious to confident. After years of uncertainty, customers are more willing to spend and invest in products and services that add value to their lives. For small...
Top 5 Digital Marketing Trends Small Businesses Can Leverage in 2025

Top 5 Digital Marketing Trends Small Businesses Can Leverage in 2025

by Matt Moore | Nov 5, 2024 | Digital Marketing, News

As we approach 2025, the digital marketing landscape is evolving faster than ever. Small businesses may find it challenging to keep up with new technologies and trends, especially when resources are limited. However, adapting to these changes can open up exciting...
Beat Your Competition Online: Why Excellence Beats Cost-Cutting

Beat Your Competition Online: Why Excellence Beats Cost-Cutting

by Matt Moore | May 23, 2024 | Digital Marketing

We get it, the economy sucks right now. In response to less consumer activity, many businesses are looking for ways to cut costs. This is leading to bringing things in house, or going for the cheaper option to get things done. As a result, many businesses are...
10 Tips to Maximise Summer Opportunities: A Digital Marketing Playbook for the Holiday Season in NZ

10 Tips to Maximise Summer Opportunities: A Digital Marketing Playbook for the Holiday Season in NZ

by Matt Moore | Oct 18, 2023 | Digital Marketing

As the cool breeze shifts to a warmer zephyr, New Zealand’s businesses gear up for the most awaited time of the year: the summer holidays. The festive vibes paired with sunny days present a golden opportunity for businesses to connect, engage, and convert...
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