If 2020 taught us anything, it’s that whether you have a brick-and-mortar store or not, having a strong ecommerce presence can make all the difference to your business’ bottom line. …
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My nephew and I were going for a bike ride recently when he asked me what I did for work. Working in Digital Marketing, we’re used to the challenge of…
Everywhere we look, we’re bombarded by advertisements — targeted posts that seem to read our minds, businesses offering similar products or services, sponsored features that receive top billing when we…
This seems a bit familiar. You’d be forgiven for experiencing a bit of deja vu in light of Lockdown Light for NZ, and Lockdown 2.0 for Auckland… Rather than fret,…
Now more than ever, we live in a world dominated by visuals. The signs are everywhere: the proliferation of social media, the rise of curated content such as infographics, a…
Imagine you’re a tailor. You depend heavily on local business, and your area’s home to several competitors. When a potential customer searches for ‘North Shore tailor,’ say, how high on…
By now, you probably know the importance of having reviews against your Google Business listing. But it can be tricky to encourage your clients to review you, as there are…
If you’re a retailer with an online presence, chances are you’re constantly looking for ways to increase your brand awareness, build your customer base, and sell more through the myriad…
Voice search is no longer the work of science fiction. It’s real, it’s here and it stands poised to transform the search game as we know it. What’s driving this…
You write a witty Facebook post. You spend hours crafting the perfect promo email. You retweet somebody influential in your space. You do blogs. Ads. Google ads. Facebook ads. You…
