Search Engine Optimisation
by Harper Digital
So you have a great website, but nobody can find it? SEO is the answer
87% of people turn to search engines when looking to buy products and services. If your website doesn’t appear on the first page of the search engine results, then you risk missing out on qualified traffic which could mean lost revenue.
How does search engine optimisation work?
Search engine optimization (SEO) is a crucial aspect of digital marketing that can make or break your online business.
There are two main ways you can get your website to show up in search engine results:
Paid Advertising (Google Ads) OR Search Engine Optimisation (SEO)
SEO is a collection of techniques that work to get your website listed “organically” in the search results, otherwise known as the “free” area of the search engine results page.
Don’t be fooled, having a great website does not automatically mean that it will show up in Google’s results. SEO is a complex and ever-evolving field that requires a thorough understanding of how search engines work, as well as a deep understanding of your business and industry.
That’s where an SEO agency like Harper Digital comes in.
Harper Digital’s SEO strategy is specifically designed to help you build your presence in search engine results and defend your position against competitors.
We do this through:
- Researching and selecting the best keywords to target for your specific business and industry
- Updating and optimising your website’s meta data (the information that sits behind your website, which is read and indexed by search engines)
- Optimising your website content to make it super friendly to search engines
- Creating a system of backlinks to your website from high authority sites across the web
- Benchmarking your search engine rankings against competitors for relevant keywords
But that’s not all – our SEO service also includes copywriting and publishing of regular, relevant blog content in order to further assist in your website’s search engine rankings.
How do you know SEO is working?
At Harper Digital, we understand the importance of being able to track and measure the progress of your SEO efforts. That’s why our SEO strategy includes regular, detailed reporting on results. This allows you to see the impact of our efforts and how your search engine rankings are improving over time. With this information, you can see how your website is moving up in search engine results and begin to dominate the search engine results page.
This increased visibility will lead to more qualified traffic and ultimately more revenue for your business. Our reporting also allows us to continuously adjust and optimize our strategy for maximum effectiveness. Trust Harper Digital’s SEO strategy for the clear and measurable results you need to succeed online.
Free SEO Audit
Complete the form and we’ll conduct some analysis on the current SEO performance of your website. We’ll then put together your complimentary report.
- SEO Friendliness
- Domain Authority
- Site Speed
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