Programmatic Ads
Target your audience with precision, using data-driven digital campaigns.
Programmatic Advertising is a powerful form of advertising where you can get in front of even more people and have your ad get shown at exactly the right moment utilising cutting edge technology.
What is Programmatic Advertising?
Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising. It utilises real time bidding, first, second and third party data and machine learning. To ensure your ads are delivered to the appropriate audience, they are analysed using various signals, which ensures that the right person, in the right location and at the right time is shown your ad.
Where do your ads appear?
Your ads can appear on over 120,000 websites and apps. The placements are based on where your target audience is browsing (and what they are browsing). Your business could show ads on sites such as BBC, MSN, Stuff, NZ Herald, CNN, Yahoo and Microsoft just to name a few.
Why invest in Programmatic Advertising?
Programmatic Advertising is the future of online advertising. It is a faster and smarter way to advertise in the digital space. You’re able to reach a much larger group of people at exactly the right moment when they’ll benefit the most from seeing your ads helping you to achieve a lower CPA and an overall better ROI.
How much do I need to invest?
Programmatic advertising accesses ad inventory from a wide range of websites and networks, and therefore requires a higher degree of media spending. As a guide, you will need a minimum of $5K per month, as anything less than that is not going to provide you with the results.
Want to know more about how programmatic ads could work for your business?
Get in touch for a no-obligation strategy session.
What are the different Ad formats?
Display
Lift the performance of other channels and serve highly interactive HTML5 creatives.
Video
Serve video ads across the web and connected TV when your target audience is watching.
Native
Great for brand reinforcement, offer interesting, educational and entertaining stories in familiar environments.
Audio
Like radio, but better. Speak to quality audiences in screen-free moments.
DOOH
That’s “Digital Out Of Home”. Create customised deals utilizing NZ specific venue placements.
Why choose Harper Digital as your digital marketing partner?
Here at Harper Digital, we combine smart technology with local digital expertise to create high performing ad campaigns.
Want to know if we’ll be a good fit? Here are just some of the benefits of joining forces with us:
Expert marketing advice
Your goals are our goals.
To make sure we’re all on the same page, we provide you with a dedicated marketing advisor to help you get the most out of your ad campaigns.
We’ll work with you every step of the way to understand your unique marketing objectives and design, implement and maintain compelling Google Ads that resonate with your audience.
Transparent reporting
Want to check in on how your ads are performing?
Our transparent reporting system provides detailed insight into your ad campaigns and how your business stacks up against the competition.
Use the data to tweak your ads, take advantage of new keywords and plan future campaigns.
Exceptional flexibility
Where will your company be in three months? Six months? Two years?
We know predicting future growth can be tricky, which is exactly why we offer our Google Ads services on a no-contract basis. Enjoy the certainty and flexibility that comes with knowing you’re free to leave whenever you feel like it.
Our simple step by step process
How it works
1. Initial strategy session
We’ll sit down with you to get a better understanding of your business and your marketing objectives.
We’ll pick your brains about the products and services you want to promote, the challenges you face and your current marketing mix.
2. Analysis and proposal
Next, we get stuck into the research. After identifying the best marketing mix for your objectives and auditing your current Google Ads campaigns (if applicable), we’ll
suggest a marketing budget and present you with a proposal. We’ll also discuss expectations and agree on when to launch your campaign.
3. Strategy and growth
Your campaign has been launched – congratulations! We’ll continue working behind the scenes to ensure your marketing campaigns are performing well. Your dedicated Marketing Advisor will work with you and your team to guide your digital marketing strategy and help you understand what the numbers mean for your business.
Claim your free digital strategy session:
Want to know how to get the most out of your web presence? Book a free 30 minute strategy session and digital audit with one of our experts.
