Harper Digital
  • Digital Advertising
    • Google Ads
    • Facebook & Instagram
    • LinkedIn Advertising
    • Programmatic
    • Ecommerce Marketing
  • Websites
  • SEO
  • About
  • Blog
  • Free Strategy
  • Contact
  • 0800 501 061
Select Page
Why “Going Up the Funnel” Drives Better Results Than Squeezing Paid Search

Why “Going Up the Funnel” Drives Better Results Than Squeezing Paid Search

by Matt Moore | May 5, 2025 | Digital Marketing

Stop Squeezing Paid Search—Start Building a Bigger Funnel In a hyper-competitive digital space, it’s tempting to put all your focus (and budget) into paid search. After all, it delivers high intent traffic and measurable conversions. But here’s the catch: relying...

Questions?

0800 501 061

[email protected]

Book a strategy session

  • Follow
  • Follow
  • Follow

© 2024 Harper Digital. All rights reserved. Visit Harper Digital Australia. Here’s our Privacy Policy and Security Statement.

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}