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Stop Fighting the Robots: How to Let AI Boost Your Campaign Performance

Stop Fighting the Robots: How to Let AI Boost Your Campaign Performance

by Juliette Moore | May 5, 2025 | Digital Marketing, Facebook, Google

Work Smarter: Let the Platforms Do the Heavy Lifting AI is no longer a buzzword—it’s baked into every major marketing platform. Whether you’re running campaigns on Google or Meta, machine learning is already driving outcomes behind the scenes. The question is: are you...
Preparing for the End of Universal Analytics: Ensuring Data Preservation

Preparing for the End of Universal Analytics: Ensuring Data Preservation

by Juliette Moore | May 16, 2024 | Google, News

As we approach July 1, 2024, a significant shift in digital analytics is upon us. While many businesses, including ours, completed the migration to Google Analytics 4 (GA4) over a year ago, it’s crucial to understand the impending changes regarding Universal Analytics...

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