eCommerce 101: Essential Software and Systems for Your New Online Store

by | Sep 21, 2023 | Digital Marketing, eCommerce

Setting up an eCommerce store

So you’ve stumbled upon a brilliant product idea or perhaps crafted something amazing yourself. You’re buzzing with excitement and ready to share it with the world through an online store. While the prospect is exhilarating, the journey from concept to a fully operational eCommerce business involves numerous steps and considerations. The good news? This comprehensive guide is here to simplify the complexities, helping you navigate through essential software and systems, so you can turn your dream into a successful reality.

Choosing a CMS/eCommerce Platform

The selection of a Content Management System (CMS) and eCommerce platform is foundational. Options like WordPress with WooCommerce, Shopify, and BigCommerce each have merits and limitations:

  • WordPress with WooCommerce: Suited for those seeking extensive customisation and scalability but requires hands-on management of hosting and security.
  • Shopify: Easy to use with built-in features, though potentially limiting for advanced customisation.
  • BigCommerce: Feature-rich and targeted at larger enterprises but could be excessive for smaller operations.

When making your decision, consider your budget, technical abilities, and unique business requirements.

Domain, Web Hosting, and SSL

Securing a catchy domain name and reliable web hosting is crucial. Domain registrars such as 1st Domains, Crazy Domains and Free Parking allow you to register your chosen domain name easily. For web hosting, providers like WP Engine offer services tailored for WordPress sites with optimised features for eCommerce stores. An SSL certificate is mandatory for secure data transactions, and most web hosts will secure this on your behalf.

Design, Usability, and Branding

Design impacts user experience and conversion rates. Opt for a premium, responsive theme and consider using a page builder like Elementor for customisation. Maintain a cohesive brand identity across all digital platforms for better recognition.

Payment Gateways and Transaction Security

Offering diverse payment options like PayPal, Stripe, or even digital wallets can broaden your audience reach and improve conversion rates. Consider signing up for layby providers such as Afterpay or Zip to further reduce friction at the shopping cart.

Logistics: Shipping and Fulfilment

Efficient logistics significantly influence customer satisfaction. Opt for flexible shipping options and consider outsourcing logistics to third-party fulfilment services. Many 3PLs offer integrations with your eCommerce store to make things seamless for both you and your customers.

Inventory Management for Scalability

An effective Inventory Management System like Unleashed or CIN7 can automate tasks and streamline operations, setting you up for scalable growth. Many eCommerce platforms also allow you to manage inventory within your website backend, however this has limitations.

Customer Relationship Management with Salesforce

Salesforce offers robust CRM capabilities, including customer data management, sales tracking, and marketing automation. Its compatibility with numerous eCommerce platforms makes it a flexible choice for businesses of various sizes.

Email and Marketing Automation

In today’s competitive landscape, marketing automation can be a game-changer. For email marketing, platforms like Mailchimp provide essential features like segmentation and analytics. More advanced tools like Klaviyo or Salesforce Marketing Cloud allow you to segment your audience, automate email campaigns, and track performance metrics. These platforms offer advanced features like personalised product recommendations and customer journey mapping, helping you engage customers at various touchpoints.

Comprehensive Marketing and SEO Strategies

Plugins like RankMath can guide you through on-page SEO basics. Off-page tactics like link building and influencer partnerships can further augment your online presence. You’ll then want to consider paid media to further drive online sales through platforms such as Google Shopping, Meta and Pinterest.

Analytics for Continuous Improvement

Effective use of Google Analytics offers invaluable insights into customer behaviour and site performance, enabling data-driven decision-making. Configuring the events and conversion points within Analytics is crucial to getting a clear picture of what’s happening on your website.

Performance Optimisation and Security

Website speed and security are crucial. Caching and security plugins can improve load times and offer protection against cyber threats. A high quality web hosting provider can help you to speed up your site, and regular backups are essential to safeguard your data.

Unparalleled Customer Support

Live chat features and comprehensive helpdesk systems can offer an exceptional customer service experience, distinguishing your brand from competitors. Ensure you have multiple contact points available for your customers to reach out to you via email, online form, live chat, social media or even phone. Respond to all enquiries promptly.

Legalities, Compliance, and Financial Planning

Compliance with legal requirements is vital. Tools like Termly can assist in generating privacy policies and terms of service. Accounting software like Xero can automate tax calculations, easing your financial planning.

What now?

Launching a thriving eCommerce store involves juggling numerous factors—from selecting the right CMS and optimising for performance to implementing cutting-edge marketing automation techniques. By carefully planning and executing each aspect, you set the stage for a successful and scalable eCommerce venture. If this all seems a little overwhelming, reach out to a marketing partner such as Harper Digital, we will be more than happy to point you in the right direction!

You can book a free ecommerce strategy session here.

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