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Web Design for a Cause: Why We Built the New Hestia Rodney Women’s Refuge Website

Web Design for a Cause: Why We Built the New Hestia Rodney Women’s Refuge Website

by Juliette Moore | Jun 26, 2026 | News, Websites

At Harper Digital, we believe that digital marketing and web design are about more than just driving traffic and generating conversions, they are about connecting people and strengthening communities. That is why we are incredibly proud to announce the launch of the...
Understanding the 4 Types of Search Intent

Understanding the 4 Types of Search Intent

by Juliette Moore | Apr 23, 2026 | Digital Marketing, SEO

Search intent refers to the underlying purpose behind a user’s query—what they hope to achieve when they go online (also known as user intent). Search intent is important for SEO because search engines prioritize content that aligns with user and query intent, which...
Why Quality Content Will Always Win: From SEO to AI Mode and Everything In Between

Why Quality Content Will Always Win: From SEO to AI Mode and Everything In Between

by Juliette Moore | Aug 28, 2025 | Digital Marketing, Google, SEO

Google’s May 2025 guidance for succeeding in AI Search makes one thing abundantly clear: websites that create high-quality, genuinely useful content will continue to win across all forms of search. Whether it’s traditional SEO, GEO (Generative Engine...
What Google’s New AI Mode Means for NZ Businesses

What Google’s New AI Mode Means for NZ Businesses

by Juliette Moore | Aug 22, 2025 | Digital Marketing, Google, News, SEO

Google’s newly launched AI Mode is reshaping how Kiwis interact with search. So what does that mean for your business’s digital marketing strategy? Let’s unpack what’s happening, what’s coming, and what smart marketers need to do next to stay competitive. What is AI...
Beyond SEO vs GEO: Why Content, Authenticity and Usability Still Win

Beyond SEO vs GEO: Why Content, Authenticity and Usability Still Win

by Juliette Moore | Jul 7, 2025 | SEO

By now, many of us in the digital marketing world have encountered the concept of GEO: Generative Engine Optimisation. If you haven’t, Thomas Standfield’s recent LinkedIn post, “SEO vs GEO for Dummies” is a brilliant primer that breaks down the distinction between...
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