Growing Wings is an early childhood education provider with centres across Hamilton and Whangamatā, offering whānau-centred learning built on strong relationships between kaiako, tamariki and families. With multiple locations to fill and a competitive local market, they came to Harper Digital with a clear objective: generate more genuine enquiries and keep enrolment spots full.
The Challenge
Choosing early childhood care is an intensely local, high-trust decision. Parents typically compare a handful of nearby centres, and visibility at that moment matters enormously. Growing Wings needed to reach Hamilton families actively searching for care, while making every marketing dollar work harder across a growing network of centres. Paid campaigns were already running, but without the sharp local focus and organic foundation needed to capture that demand consistently.
The Solution
We took an integrated approach across organic search and paid media. Our SEO work focused specifically on Hamilton childcare-related keywords, building the organic visibility that puts Growing Wings in front of local families at the exact moment they begin looking. Alongside this, we simplified and restructured their Hamilton Google and Meta campaigns, replacing broad, always-on activity with a tighter, better-targeted approach designed to reduce wasted spend and lift conversion quality. Ongoing analytics and reporting kept every decision grounded in real performance data.
The Results
Combined paid and organic activity lifted sessions 83% and conversions 84%, bringing 18,110 new users to the Growing Wings website since the campaigns kicked off on 13/11/2024.
The impact was both immediate and substantial. Organic search delivered a 95% increase in conversions, with Growing Wings now holding a Google ranking of #5 for their target Hamilton terms. The Hamilton Google campaign saw a 99% increase in conversions, a 69% lift in conversion rate and a 26% reduction in cost per acquisition, while the Hamilton Meta campaigns delivered a 303% increase in conversions at a 54% lower cost per conversion.
Across the board, website traffic rose 83%, new users grew 54%, and total website conversions increased 84%.
Most importantly, the impact reached well beyond the dashboard. Sustained growth in enquiries and enrolments has supported Growing Wings in doubling their number of centre locations, turning digital visibility into genuine, lasting business growth.
