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Why “Going Up the Funnel” Drives Better Results Than Squeezing Paid Search

Why “Going Up the Funnel” Drives Better Results Than Squeezing Paid Search

by Matt Moore | May 5, 2025 | Digital Marketing

Stop Squeezing Paid Search—Start Building a Bigger Funnel In a hyper-competitive digital space, it’s tempting to put all your focus (and budget) into paid search. After all, it delivers high intent traffic and measurable conversions. But here’s the catch: relying...
How can digital advertising help local business combat inflation?

How can digital advertising help local business combat inflation?

by Matt Moore | Jan 25, 2023 | Digital Marketing

The relationship between digital advertising, inflation, and the effects on local businesses can be complex. Inflation can affect local businesses in several ways, including increasing the cost of goods and services that they need to purchase, as well as the cost of...
Google Analytics and Digital Marketing: The Basics

Google Analytics and Digital Marketing: The Basics

by Juliette Moore | Sep 25, 2020 | Google, Digital Marketing

Everywhere we look, we’re bombarded by advertisements — targeted posts that seem to read our minds, businesses offering similar products or services, sponsored features that receive top billing when we perform a simple Google search. It’s an oversaturated,...

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