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What is “First Party Data” and why is it important in 2023?

What is “First Party Data” and why is it important in 2023?

by Juliette Moore | Apr 3, 2023 | Digital Marketing

As the world becomes increasingly data-driven, businesses are recognizing the importance of leveraging customer data to improve marketing strategies, create more personalized experiences, and build stronger relationships with their customers. However, with the...
What Apple’s new iOS update means for your Facebook ads

What Apple’s new iOS update means for your Facebook ads

by Juliette Moore | Jun 16, 2021 | Facebook, News

Apple’s latest operating system has brought some spiffy visual improvements to our iPhone screens, but the biggest changes are the ones happening behind the scenes.  In this blog post, we explore how Apple’s new privacy policies could affect the digital marketing...

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