Digital Marketing

4 steps to a profitable digital marketing strategy

Digital Marketing Strategy

As a small business owner, digital marketing can sometimes feel like a game of chance. Ads seem to perform at random, click-through rates fluctuate inexplicably and certain social media posts pick up a ton of traction while others fall into the void without a peep. 

Here at Harper Digital, we reckon luck has no place in a good digital marketing strategy. Through research, planning and collaboration, and using the right data to make informed business decisions, we’re able to take luck out of the equation and consistently deliver profitable campaigns. 

Ready to stop rolling the dice with your digital marketing budget? Find out how our digital marketing consultants can help you design and implement a profitable digital marketing strategy that delivers real results. 

Step 1: Identify the problem

It’s useful to think of your digital marketing strategy as a solution to a specific business problem. But before the problem can be fixed, you first need to identify what the issue actually is.

In other words, what’s missing from your current marketing machine? 

The answer to this question will vary from business to business. In our experience, the problem usually falls into one of the following categories:

  • Leads: The phones aren’t ringing and enquiries are slow. Simply put, you need more business.
  • Marketing ROI: You’re already spending a decent budget on digital marketing but the results aren’t clear and you’re not sure what you’re getting back for your investment.
  • Online presence: You’re not reaching your audience. You recognise the importance of a strong online presence but you don’t know where to start.
  • Competition: Your competitors are outshining you online. They’re outranking you in the SERPs and eating into your market share. 
  • Direction: You’re missing a proper plan of attack. You’re doing a bunch of “stuff” online but it feels like your results aren’t as good as they could be with a cohesive strategy.

Step 2: Book a strategy session

Once you’ve identified the problem (or problems), the next step is to book a strategy session with a trusted digital marketing specialist like Harper Digital. 

A strategy session is a free, one-on-one consultation with an experienced digital marketing advisor. During the session, we’ll talk about your business goals, analyse your current marketing efforts and discuss the roadblocks that are holding you back. There are no right or wrong answers here – this is simply an opportunity to explore your goals and how we can help you achieve them. 

Based on this information, we’ll put together a comprehensive digital strategy tailored to your business’ specific situation and unique marketing objectives. 

To book your free strategy session with a digital marketing consultant, fill out our online form

Step 3: Review our recommendations

After the strategy session, your digital marketing consultant will present you with a customised digital strategy tailored to your company. This is a comprehensive plan of attack that sets out exactly how we’re going to achieve your business goals, including target audiences, the channels we’ll use, competitors, KPIs, expected outcomes and recommended budget.

The strategy isn’t set in stone at this stage. We’ll continue to work with you to refine the plan to ensure everyone’s on the same page regarding goals and expectations, and answer any questions you might have along the way. 

Step 4: Watch the results start pouring in

We’ll continue to hone the strategy based on your feedback before implementing your marketing campaign. Once your advertising campaigns are live, you’ll have access to a live reporting dashboard that allows you to monitor the results of your campaigns in real-time and make smarter data-driven business decisions. 

Moving forward, your digital marketing consultant will meet with you regularly to provide further insight on the results, gather your feedback and recommend changes to the strategy to help you maximise ROI and continue growing your business. 

We’ll also send you monthly detailed reports that provide deeper insight into all the other important metrics that contribute to campaign performance. 

Contact New Zealand’s leading digital marketing agency

At Harper Digital, we take a performance-focused approach to digital marketing that keeps the needs of your business front and centre. We’re passionate about what we do and our digital marketing consultants are dedicated to working with you to achieve your ROI and business growth goals. 

To get started, book your complimentary strategy session today.