As a small business owner, digital marketing can sometimes feel like a game of chance. Ads seem to perform at random, click-through rates fluctuate inexplicably and certain social media posts…
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Imagine you’re a tailor. You depend heavily on local business, and your area’s home to several competitors. When a potential customer searches for ‘North Shore tailor,’ say, how high on…
Voice search is no longer the work of science fiction. It’s real, it’s here and it stands poised to transform the search game as we know it. What’s driving this…
Facebook was once little more than a junkpile of pointless memes, poorly framed selfies and needy updates from your attention-starved friends. Okay, so if your feed’s anything like mine, Facebook…
