All About Promo is a B2B specialist in promotional products, uniforms, and corporate gifting, the go-to partner for businesses looking to outfit their teams or make a lasting impression with branded merchandise. With a broad product range and a custom-built website, they came to Harper Digital looking for sharper performance from their Google Ads investment.

The Challenge

Despite running ongoing campaigns, the client faced two interconnected problems. The first was visibility: their custom website made it difficult to track conversions accurately, which meant the team had limited insight into what was actually driving results. The second was targeting. Campaigns had been running steadily in the background, but without a clear strategy to capture high-intent purchasers, particularly the larger, long-term commercial accounts that represent the most valuable opportunities in this space.

The Solution

We started at the foundation. Working closely with the client’s website team we resolved the conversion tracking issues and ensured the right actions were being captured, giving us reliable data to make informed decisions.

From there, we restructured the campaign approach. Rather than maintaining always-on activity with no clear focus, we shifted the strategy toward seasonal promotions, aligning ad spend with the moments buyers were most active. We also implemented Dynamic Search Ads (DSAs) to capture demand across the wider product catalogue, ensuring All About Promo remained visible to a broader market.

The Results

The shift delivered measurable improvements across every key metric. All About Promo saw a meaningful uplift in revenue, a strong increase in lead volume, and a significantly improved return on ad spend, all achieved without inflating the advertising budget.

Perhaps most importantly, All About Promo has reported that Google Ads is now generating enquiries from large companies seeking long-term partnerships, exactly the kind of high-value, recurring business that moves the needle for a B2B operator.

By fixing the foundations first and then sharpening the strategy, we turned All About Promo’s ad spend into a reliable engine for growth.