Imagine yourself exploring the breathtaking landscapes of New Zealand. You’re hiking through rugged mountains, facing challenging terrains that seem to test your determination. As you ascend, the path becomes steeper and tougher, leaving you with a choice: Do you pause and hope the trail will become easier? Or do you bravely forge ahead, knowing that the stunning view from the summit will make every step worthwhile?
In the world of business, navigating through tough economic times can feel like a challenging hike. And just like those awe-inspiring mountains in New Zealand, the market can present hurdles that make you question your next move. However, this is precisely when your decision to invest in marketing becomes crucial and can be the key to your success.
Digital marketing is more critical than ever, as more people are spending time online than ever before. By understanding and investing in digital marketing, you can reach a broader audience, engage with potential customers and build brand awareness.
Here are some tips to help you be business brave and invest in digital marketing;
Set up tracking and evaluate your current strategy
Marketing requires tracking to ensure maximum effectiveness. Tracking enables you to evaluate campaign performance, identify successes and areas for improvement. There are various methods of tracking, including website analytics, email campaigns, and social media metrics, which help you determine your return on investment (ROI).
Build customer personas
In digital marketing, customer personas are critical for effectively reaching and engaging with target audiences. Customer personas are fictional representations of your ideal customers, based on research and data analysis. They help you to better understand your target audience, including their needs, interests, motivations, and behaviours.
Optimise your website
Your website is your 24/7 salesperson and one of the most effective tools for your business. It is essentially your digital storefront and should be optimised to drive relevant traffic and generate sales.
- Ensure you have high quality, relevant content and copy on the site that will help answer potential customers’ questions
- Have clear call-to-actions (CTAs) with what you want your prospective customers to do. If you want them to call you, is your number easy to find? Should they submit a contact form and is that clear?
- You website’s audience can be on any device so make sure your site loads fast and is easy to navigate across desktop, mobile and tablet
Leverage Social media
Social media is an excellent tool for engaging with potential customers and building brand awareness. Identify the platforms that your target audience uses the most and create a social media strategy that aligns with your goals. To build brand awareness and create a loyal following, it’s important to consistently post content that is relevant, engaging, and informative.
Investing in digital marketing during tough times can be intimidating, but with the right strategy and approach, it can be the key to your success.
As a digital marketing partner, we’re here to guide you through the journey. Together, we’ll navigate the business terrain, strategically leveraging digital platforms to reach new heights, and help your business emerge from difficult times stronger.
