Why is SEO so important in 2023?

by | Dec 14, 2022 | SEO

SEO Auckland - Harper Digital

SEO deployment is undergoing a revolution as we move into 2023. If your business wants to keep up—or better still, stay ahead of the game—it’s essential to approach the coming year with a dynamic mindset. 

Previously, managing your SEO content may have worked because so many other businesses were doing the same thing; however, a shift back to quality content is underway across the website landscape in New Zealand. Recently, Auckland SEO firms have been seeing more and more clients making strategic moves to ensure that a qualified onshore SEO agency is managing the optimisation of their websites.

With the advent of a robust remote culture and the strength of those businesses who managed to ride out the pandemic—plus tech-savvy up-and-comers who understand how to work SEO tools—winging it is no longer viable to retain or gain when it comes to winning rankings.

Words That Win Rankings

Now more than ever, keeping a competitive edge can come down to the words you use to let your customers know who you are and what problem you’re ready to solve for them. 

Businesses that want to succeed should consider approaching their visibility and marketing with an SEO strategy that will carry them forward in the changing environment. You need experienced SEO writers, analysts and technical staff capable of producing concrete results if you want to bring your A-game in 2023.

While pay-per-click advertising (PPC) options such as Google Ads are still highly viable options for reaching your potential customer, a good case for connecting with a qualified SEO agency can be made if you’re interested in bedding down professional content and copy that works for you in the long term.

Good SEO Builds Relationships

Exactly how powerful is SEO? While PPC is an excellent way to take control of instant gratification in terms of data-driven results, great SEO content builds a foundation of authenticity that can form a solid bedrock for your business in the long term.

Utilising SEO as part of your marketing strategy is a cost-effective way to tap into the 40,000 Google searches happening every second—if you know how to publish material that hits that organic ranking sweet spot effectively.

Our SEO Auckland agency often sees great rankings and surprising long-term traffic results from excellent SEO website copy. The beauty of SEO is that several techniques can be applied to ensure your content and copy keeps working hard for you long after it’s published.

How do I Build SEO for Google Rankings?

You can use several tools to build your presence, fight off the competition and score long-term, cost-effective results with your SEO. At Harper Digital, we work with you on your current website or build a site that comes out of the gate SEO strong.

SEO Research is key

Most people have heard of keywords, but did you know that each industry and business can be best served with a specific set of keywords that targets your customer precisely? 

While all sorts of keyword tools are floating around on the net, if you want to identify your niche and have all your content working for you, it pays to engage an SEO agency that understands how to apply these tools properly. 

Whether you’re looking at tweaking existing web content or adding a blog or education section with a weekly drop, done right, authoritative SEO content adds immense value to your marketing strategy. It may even position you as an expert in your field.

What Is Metadata? 

Meta data is the information that search engines read and index. Your Metadata must be kept up to date so that search engines can instantly contextualise your website pages and quickly understand the content you’re providing.

Metadata has strict guidelines that should be adhered to to assist your ranking. So, if you attempt to write your own Meta, be sure to do some research into best practices. Messy Meta can cost you.

Is Hiring an SEO Agency a Good Investment?

Short answer? Yes. Using an experienced SEO agency to produce the right SEO copy for your website can create meaningful engagement that reaps long-term results. By outsourcing your PPC and your SEO you can be certain that you’re covering your bases with advertising and a strategic approach to content.

You should expect a good Auckland SEO agency to manage your online reputation; build authoritative content, including informational, educational, blog and eBook uploads; and work on building strong categories for your web presence. 

Outside of this, you want your SEO agency to ensure your website is producing an optimum user experience, which drives an excellent conversion rate.

Use SEO To Grow Your Business

If you’re ready to aim for first page rankings on search engines, Harper Digital can help. 

We know the SEO trends for 2023 and, on top of building you a fantastic website, we make sure your customers can find you.

Book a free 30-minute SEO strategy session today. 

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