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How can digital advertising help local business combat inflation?

How can digital advertising help local business combat inflation?

by Matt Moore | Jan 25, 2023 | Digital Marketing

The relationship between digital advertising, inflation, and the effects on local businesses can be complex. Inflation can affect local businesses in several ways, including increasing the cost of goods and services that they need to purchase, as well as the cost of...
What Apple’s new iOS update means for your Facebook ads

What Apple’s new iOS update means for your Facebook ads

by Juliette Moore | Jun 16, 2021 | Facebook, News

Apple’s latest operating system has brought some spiffy visual improvements to our iPhone screens, but the biggest changes are the ones happening behind the scenes.  In this blog post, we explore how Apple’s new privacy policies could affect the digital marketing...
How to improve your ecommerce marketing ROI in 2021

How to improve your ecommerce marketing ROI in 2021

by Juliette Moore | Feb 11, 2021 | Digital Marketing, Google

If 2020 taught us anything, it’s that whether you have a brick-and-mortar store or not, having a strong ecommerce presence can make all the difference to your business’ bottom line.  Tools like search engine and social media marketing, remarketing and now Google...
Google Analytics and Digital Marketing: The Basics

Google Analytics and Digital Marketing: The Basics

by Juliette Moore | Sep 25, 2020 | Google, Digital Marketing

Everywhere we look, we’re bombarded by advertisements — targeted posts that seem to read our minds, businesses offering similar products or services, sponsored features that receive top billing when we perform a simple Google search. It’s an oversaturated,...

Alexa, How is Voice Search Shaping the Future of SEO?

by Steve Chisholm | Feb 20, 2019 | Digital Marketing, Google

Voice search is no longer the work of science fiction. It’s real, it’s here and it stands poised to transform the search game as we know it. What’s driving this trend? What does the future have in store for voice search? And how can businesses and marketers prepare...
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