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Beyond SEO vs GEO: Why Content, Authenticity and Usability Still Win

Beyond SEO vs GEO: Why Content, Authenticity and Usability Still Win

by Juliette Moore | Jul 7, 2025 | SEO

By now, many of us in the digital marketing world have encountered the concept of GEO: Generative Engine Optimisation. If you haven’t, Thomas Standfield’s recent LinkedIn post, “SEO vs GEO for Dummies” is a brilliant primer that breaks down the distinction between...
How to Optimise Your E-commerce Website for SEO and Drive More Sales

How to Optimise Your E-commerce Website for SEO and Drive More Sales

by Steve Chisholm | Mar 30, 2023 | SEO

If you’re running an e-commerce website, optimizing it for search engines should be a top priority. Not only does it help your site rank higher in search results, but it can also increase your traffic, leads, and sales. In this post, we’ll share some tips...
SEO in 2022: How Long Will It Take To See Results?

SEO in 2022: How Long Will It Take To See Results?

by Steve Chisholm | Sep 16, 2022 | Digital Marketing, SEO

It’s a question that SEO professionals are asked all the time: “How long will it take for my website to rank in Google?” Unfortunately, no one can honestly give you a simple, definite answer as the amount of time it takes differs depending on various...
The Fundamentals of Search Engine Optimisation: Practical Tips to Improve Your SEO Rankings

The Fundamentals of Search Engine Optimisation: Practical Tips to Improve Your SEO Rankings

by Steve Chisholm | Jul 31, 2019 | Digital Marketing

Imagine you’re a tailor. You depend heavily on local business, and your area’s home to several competitors. When a potential customer searches for ‘North Shore tailor,’ say, how high on the page do you come up? Are you above your competitors or below them? Strong...

Alexa, How is Voice Search Shaping the Future of SEO?

by Steve Chisholm | Feb 20, 2019 | Digital Marketing, Google

Voice search is no longer the work of science fiction. It’s real, it’s here and it stands poised to transform the search game as we know it. What’s driving this trend? What does the future have in store for voice search? And how can businesses and marketers prepare...
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