Every man and her laptop appears to be a digital marketing expert these days. In fact, the digital marketing agency landscape can appear crowded, confusing, and somewhat incoherent.
Knowing how to choose the right digital marketing agency for your business requires research and clarity — and this needs to happen fast -— as the digital marketing curve is constantly shifting.
Most business owners understand the importance of aiming for a digital success story for their company, but what should you look for in a digital marketing agency when you want a pixel-perfect strategy?
Like any relationship, there is no one-fits-all approach. However, you can consider a few pertinent points to ensure you are not throwing money into the digital marketing void.
Read on to discover a few baseline qualities you should be looking for in a digital marketing agency that may just lead you to your perfect match.
Is Your Digital Marketing Agency Qualified?
When you are looking for a tradesperson or a company you can trust to serve your business across supply, transport or any of your other needs, you call somebody qualified and experienced — it’s a no-brainer.
You should take the same approach when choosing a digital marketing agency to introduce your product to the world. You worked hard to get where you are, and maintaining and developing the customer relationships you have built is paramount to the success of your business.
A digital marketing agency is qualified when they can point you to measurable results with a portfolio of work proving their worth. The team should be experienced, certified and accredited — and you should expect excellent communication from concept to completion.
Be Sure You Are On Shore
While it could appear cheaper to take your business offshore, a closer look will tell you that you need to engage with a digital marketing agency that knows your local market through experience.
The old adage about getting what you pay for is pertinent here; make sure you treat your business with the respect it deserves — buy it something that won’t fall apart in the first wash.
Building a good contact list is something a great digital marketing agency should always be striving for, and if your agency is connected locally, that translates to stronger connections for you and your business.
If you want your marketing dollar to work hard, spend it at home
Kiwis have a special way of connecting to each other and to the world, so be yourself. Your value lies in the unique offering you are looking to share, and your digital marketing agency should help you find your voice in a way that feels authentic and gets real results.
Choose A Premier Partner
When you are looking to engage a digital marketing agency, it’s crucial that you choose a Google Premier partner.
You can see which digital marketing agencies Google trusts as they award Partner badges to those operating at an expert level. These badges should be displayed prominently on the website of the digital marketing agency you choose.
If a company is known to drive success for its clients by building and maintaining excellent Ad campaigns, it will be listed in the Google Partners directory.
Why Harper Digital?
At Harper Digital, our approach is recognised by Google with multiple Premier certifications. Our digital marketing agency is certified across the search, display, video and shopping categories.
We understand how to link your customers to your product effectively and have exclusive access to ever-evolving Google benefits on your behalf.
Being 100% Kiwi owned and operated, we also have the home advantage. Our digital marketing agency has helped hundreds of local businesses achieve their strategic marketing goals, and we know how to speak to your customers in a way that cuts through the noise and addresses their pain points.
Since 2016 we have been working transparently with companies like yours, providing every customer with an easy-to-read dashboard to see where the marketing money is going and what progress is happening in real time – and we don’t lock our clients into lengthy contracts — we build relationships that bear fruit.
Book Your Complimentary Strategy Session Today
We think you deserve to be looked after when it comes to bringing coherency to your brand and setting dynamic goals for customer engagement.
At Harper Digital, we are interested in discovering what makes your business unique and building a tailor-made strategy to connect you to the world in ways that translate to measurable results.
Get in touch today to book a complimentary strategy session to build your online presence and progress your business with a trusted local Google Premier partner.