Cut through the noise, find new customers and rapidly grow your business. Facebook and Instagram advertising offer a powerful way to connect with your audience in the places where they spend the most time online.
What is Facebook advertising?
What began as a clunky social media platform has evolved into one of the busiest marketplaces on the Internet. Facebook is the second most downloaded app in the world, the third most visited website and home to more than 3 million users in New Zealand alone.
The most effective way to reach this captive audience is through Facebook advertising. With Facebook ads, you can create highly targeted campaigns to promote your business to your audience based on very specific demographic and behavioural data.
Facebook offers a wide range of text and visual ad formats to help you showcase your business in the best possible light, including:
- Video ad
- Image ads
- Carousel ads
- Collection ad
- Slideshow ads
- Lead generation ads
Facebook ads can be displayed in a variety of places, including the News Feed, Facebook Marketplace, Stories, Messenger, the right-side column of Facebook on desktop and more.
What is Instagram advertising?
With a potential audience of more than one billion monthly users, Instagram is a potent marketing channel for visually expressive brands.
Instagram advertising offers a powerful way to cut through the clutter and position your brand front and centre. Instagram advertising uses Facebook’s advanced advertising system, which allows you to target deeply segmented audiences based on age, income, interests, shopping habits, device usage and much, much more.
As a visual-first platform, Instagram ads are all about using rich imagery to tell your story. Instagram offers a variety of ad formats, including:
- Stories ads
- Photo ads
- Video ads
- Carousel ads
- Collection ads
- Explore ads
- IGTV ads
- Instagram Shopping ads
Instagram ads look just like regular posts or Stories, but are always identified by a “Sponsored” label and can feature a call to action button to help drive conversions.
Who should use Facebook and Instagram ads?
Facebook and Instagram advertising allow you to reach the people who are most relevant to your business. Given the extremely broad user base, just about every business can benefit from advertising on Facebook and Instagram, regardless of industry, company size and marketing budget.
Expand your reach
Facebook and Instagram are truly massive digital arenas with a combined user base of more than 3.85 billion – that’s roughly half the population of Earth. Advertising on these channels gives you the opportunity to expand your reach and grow your online presence substantially faster than organic methods.
Scale ad spend
You don’t need a huge advertising budget to get started. Facebook and Instagram ads can be tailored to suit any budget, making them a cost-effective option for businesses of all sizes. Scale your ad spend according to the needs of your business and stay on top of the advertising budget with an accounting spending limit.
Measure your results
Take the guesswork out of advertising. Both Facebook and Instagram provide powerful measurement tools that offer valuable insight into campaign performance. Based on this information, we’ll continuously refine your campaigns to ensure your ads are delivering maximum ROI.
Why Harper Digital?
Facebook and Instagram advertising specialists
We’re proud to be an official Facebook Marketing Partner, a badge of honour that Facebook awards to companies that manage advertising campaigns on behalf of other businesses.
As Facebook puts it:
“Facebook Marketing Partners are companies that Facebook has vetted and badged for their expertise. They have the experience to help grow your business – from running ads, to selling products, to engaging with your customers.”
With hundreds of Facebook and Instagram success stories under our belts, we know exactly what it takes to plan, deploy and manage high-performing advertising campaigns.
Expert marketing advice
Your goals are our goals. To make sure we’re all on the same page, we provide you with a dedicated marketing advisor to help you get the most out of your ad campaigns.
We’ll work with you every step of the way to understand your unique marketing objectives and design, implement and maintain compelling Facebook and Instagram ads that resonate with your audience.
Want to check in on how your ads are performing? Our transparent reporting system provides detailed insight into your ad campaigns and how your business stacks up against the competition.
Use the data to tweak your ads, take advantage of new keywords and plan future campaigns.
Where will your company be in three months? Six months? Two years?
We know predicting future growth can be tricky, which is exactly why we offer our Facebook and Instagram advertising services on a no-contract basis. Enjoy the certainty and flexibility that comes with knowing you’re free to leave whenever you feel like it.
How it works
2. Analysis and proposal
Next, we get stuck into the research. After identifying the best marketing mix for your objectives and auditing your current Google Ads campaigns (if applicable), we’ll suggest a marketing budget and present you with a proposal. We’ll also discuss expectations and agree on when to launch your campaign.
3. Strategy and growth
Your campaign has been launched – congratulations! We’ll continue working behind the scenes to ensure your marketing campaigns are performing well. Your dedicated Marketing Advisor will work with you and your team to guide your digital marketing strategy and help you understand what the numbers mean for your business.