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4 steps to a profitable digital marketing strategy

4 steps to a profitable digital marketing strategy

by Steve Chisholm | Jul 2, 2021 | Digital Marketing

As a small business owner, digital marketing can sometimes feel like a game of chance. Ads seem to perform at random, click-through rates fluctuate inexplicably and certain social media posts pick up a ton of traction while others fall into the void without a peep. ...
What Apple’s new iOS update means for your Facebook ads

What Apple’s new iOS update means for your Facebook ads

by Juliette Moore | Jun 16, 2021 | Facebook, News

Apple’s latest operating system has brought some spiffy visual improvements to our iPhone screens, but the biggest changes are the ones happening behind the scenes.  In this blog post, we explore how Apple’s new privacy policies could affect the digital marketing...
How to improve your ecommerce marketing ROI in 2021

How to improve your ecommerce marketing ROI in 2021

by Juliette Moore | Feb 11, 2021 | Digital Marketing, Google

If 2020 taught us anything, it’s that whether you have a brick-and-mortar store or not, having a strong ecommerce presence can make all the difference to your business’ bottom line.  Tools like search engine and social media marketing, remarketing and now Google...
So, what do we actually do at Harper Digital?

So, what do we actually do at Harper Digital?

by Matt Moore | Oct 27, 2020 | Digital Marketing

My nephew and I were going for a bike ride recently when he asked me what I did for work. Working in Digital Marketing, we’re used to the challenge of explaining our jobs to our friends and family (what, do you run the Google?). I usually find that telling a...
Google Analytics and Digital Marketing: The Basics

Google Analytics and Digital Marketing: The Basics

by Juliette Moore | Sep 25, 2020 | Google, Digital Marketing

Everywhere we look, we’re bombarded by advertisements — targeted posts that seem to read our minds, businesses offering similar products or services, sponsored features that receive top billing when we perform a simple Google search. It’s an oversaturated,...
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