UA and GA4 – why are my numbers different?

UA and GA4 – why are my numbers different?

Google Analytics has always been a go-to for understanding what’s going on with our websites. But recently, things have changed a bit. We’ve shifted from the old Universal Analytics (UA) to this shiny new thing called Google Analytics 4 (GA4). Now, if...
Wix or WordPress

Wix or WordPress

A Detailed Comparison of Website CMS When it comes to website content management systems (CMS), two names often rise to the top of the list – Wix and WordPress. Both platforms offer unique benefits and drawbacks, each ideally suited for specific scenarios....
Why is SEO so important in 2023?

Why is SEO so important in 2023?

SEO deployment is undergoing a revolution as we move into 2023. If your business wants to keep up—or better still, stay ahead of the game—it’s essential to approach the coming year with a dynamic mindset.  Previously, managing your SEO content may have worked because...