As a small business owner, digital marketing can sometimes feel like a game of chance. Ads seem to perform at random, click-through rates fluctuate inexplicably and certain social media posts…
Continue Reading
Apple’s latest operating system has brought some spiffy visual improvements to our iPhone screens, but the biggest changes are the ones happening behind the scenes. In this blog post, we…
If 2020 taught us anything, it’s that whether you have a brick-and-mortar store or not, having a strong ecommerce presence can make all the difference to your business’ bottom line. …
My nephew and I were going for a bike ride recently when he asked me what I did for work. Working in Digital Marketing, we’re used to the challenge of…
Everywhere we look, we’re bombarded by advertisements — targeted posts that seem to read our minds, businesses offering similar products or services, sponsored features that receive top billing when we…
Voice search is no longer the work of science fiction. It’s real, it’s here and it stands poised to transform the search game as we know it. What’s driving this…
You write a witty Facebook post. You spend hours crafting the perfect promo email. You retweet somebody influential in your space. You do blogs. Ads. Google ads. Facebook ads. You…
An age-old question in the world of digital marketing is “Which is better: PPC or SEO?” And our response is almost always “It depends, but usually both.” While this may…
Facebook was once little more than a junkpile of pointless memes, poorly framed selfies and needy updates from your attention-starved friends. Okay, so if your feed’s anything like mine, Facebook…
