As a small business owner, digital marketing can sometimes feel like a game of chance. Ads seem to perform at random, click-through rates fluctuate inexplicably and certain social media posts…
Continue Reading
My nephew and I were going for a bike ride recently when he asked me what I did for work. Working in Digital Marketing, we’re used to the challenge of…
Everywhere we look, we’re bombarded by advertisements — targeted posts that seem to read our minds, businesses offering similar products or services, sponsored features that receive top billing when we…
Voice search is no longer the work of science fiction. It’s real, it’s here and it stands poised to transform the search game as we know it. What’s driving this…
You write a witty Facebook post. You spend hours crafting the perfect promo email. You retweet somebody influential in your space. You do blogs. Ads. Google ads. Facebook ads. You…
